Professor Mike Loosemore MBE
MBBS PhD FFSEM(UK)
Professor Mike Loosemoreis a pioneer in promoting the power of exercise in health. As Consultant in Sport & Exercise Medicine (SEM) at the Institute of Sport, Exercise and Health at University College London, he not only treats the general public but advocates exercise as both prevention and treatment of many medical conditions.
He is Lead Sport Physician at the Institute for looking after a wide range of elite athletes, with responsibility for British Boxing as well as senior medical roles at Olympic, Commonwealth, World and European Championships including the recent Glasgow Commonwealth Games.
But is the integration of SEM plays into everyday life that is Mike’s greatest passion. Awarded an Honorary Doctor of Science for his published works and services to this field of medicine, he is leading the task force for ’Exercise is Medicine’ in the UK of which Active Movement is part.
It was not only co-designed by Mike to offer bespoke and practical programmes to improve health and well-being, but clients receive his personal supervision.
Prof. Loosemore was awarded the MBE for services to Sports Medicine in the 2017 Birthday Honours.
After a lengthy career in advertising on business as diverse as Asda and UBS, Peter began his own marketing and training business in 2007. After working with several businesses including Subway, Waitrose, Adnams and Blockbuster, he supported the British Heart Foundation .
It was here he heard Professor Mike Loosemore talk about the dangers of sedentary behaviour and the huge benefits of changing it that he evolved the Active Movement concept.
His experience in shaping consumers’ purchasing behaviour is now put to much better use in changing adults and children’s lifestyles to improve their long-term health.